Do You Need Private Lenders? Well, Don't Stop Talking! The Answer to Your Real Estate Woes
It's no secret that the real estate industry is faltering because of America's economic recession. Many claim that the mortgage market has collapsed and traditional lenders are closing their door to anyone and everyone. This is understandable, since everyone is afraid to invest at such a volatile time. However, you still have a business to run, and getting people to invest is crucial. What can you do to improve your prospecting? Whatever the answer is, it surely must be complex and very expensive, right? Or is it? You may be surprised to hear that the future of your real estate business may lie in one very cheap, very easy option: talking. What? That's right, talking is one of the best ways to ensure that people are still hearing your ideas and considering your business opportunity at least on some conscious or unconscious level. Talk is cheap. You've probably heard that, but have you ever really stopped to consider just how cheap it is? NBC charged three million dollars for just a 30 second spot at Super Bowl XLIII. Even Pay-Per-Click advertising, seemingly inexpensive with bids as low as one cent per click, can cost hundreds of dollars a month. Compare these costs to simply talking about your business to investors, to acquaintances, to friends or family. How much do you save? Talk is cheap! Don't conclude that talking is a waste of time. Yes, it is possible that you could deliver a 30 second elevator pitch to a friend of a friend, only to find out that he has no money to invest. However, all you have really lost is 30 seconds of your life! (What is that worth anyway, a silly YouTube video?) Now think of the good that could result from that seemingly worthless conversation. That friend could know somebody important who knows somebody who's looking to invest in the right idea. Or maybe that friend doesn't know anyone now, but will eventually meet a representative of a lending company next year. You never really know where success may stem from. Your only concern should be getting that "seed" out there, so more people will learn of your idea. Granted, talking can't be entirely informal or else you will risk boring people. You should take more of an attraction-marketing approach and offer to help people with your wisdom, as a successful real estate agent. You could also start writing speeches for delivery, including 30 second elevator pitches as well as hour long instructional speeches that explain the business idea in detail. The important thing to remember is to keep people talking. Let people know what you do and what services you are willing to provide. Even if you are not speaking to a massive client base, or a single quality investor, you are still working your way towards that goal. The more people know about you and what business you are in, the more successful you are becoming in your career. Look up more information on elevator pitches and speeches from business resources online. I invite you to learn more about Private Mortgage Lending and get FREE instant access to a 60 minute audio titled "Discover the Secrets of How to Fund Your Real Estate Deals with Private Lenders!" by going to http://realestatewealthtoday.com/FREE-eBook.html. Mike Lautensack is a full-time real estate entrepreneur in Philadelphia, PA and creator of the Private Lending Presentation Kit. This powerful done-for-you kit is loaded with tools and techniques to attract and develop a consistent stream of private investors into your real estate business. To learn more about this kit and receive your FREE Real Estate Wealth Newsletter go to Private Lending Kit. Download your FREE eBook titled "Discover the Secrets of How to Fund Your Real Estate Deals with Private Lenders" and learn how to fund your real estate deals with Private Lenders!
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