Private Lender Transactions and Your Credibility Kit - One Key Element
The bio resume is probably the single most important element of all. They are all important, but certainly this one is the key. This is where you are really going to hit home. The bio is not just, I went to school here, I attended this school, I got these grades. I call it bio or resume. It really is more of a bio. It is somewhat of a resume, but it clearly is not a resume that you would send out on a job application. It is not the point to list all your background and experience. A bio resume, as I look at it, is a very important piece where you develop your experience and your skills, and why you are an expert at real estate investing and why they should come along with you. It is where you kind of set your vision. This is where I am, this is where I am going, and do you want to come along with me Mr. Investor? I can pay you a very high return. Capture Investors Attention You need to generate some excitement here more or less. You need to get people interested. You need give some ability to show an expertise in the market place. If you have done some deals, if you have been in real estate investment or you have just been in the real estate environment, if you have been a real estate agent, you need to bring out your specialized skills in this area. You need to do it in a way that is fairly exciting. You need to say, I am an experienced real estate entrepreneur. I have done 14 deals and I have made X dollars on each deal. Again these are just examples, but do you see the power of that? You need to lay it out, why you are an expert in the field. Maybe you are a real estate attorney and you understand the ins and outs of the real estate world and can do foreclosures or pre-foreclosures or have some unique skills set that the average person does not have. That gives you an edge over your competition. Create a Vision You must lay out in some fashion a vision, a reason why they should invest with you. You cannot just say, I am a real estate investor, I want to make a lot of money, and I want you to invest with me. There is no power, there is no pop in that. It really needs to be quite different. It needs to be, I am a successful real estate entrepreneur. I have done deals, I have done this, I have done that. This is where I have been and this is where I am going. I am planning to buy five or ten properties this year. You could talk about the real estate market currently. In fact, it is probably smart to talk about the real estate market because clearly that may be an objection to a private lender. You can acknowledge that the real estate market has been trashed. It is down 20%, 30%, 40% in different areas. That is fine, acknowledge that, but also say it is your belief, it is mine for sure, that the real estate market is probably at or near the bottom. It may be an historic buying opportunity. Use Current Mortgage Market as Leverage We all know that there is no mortgage market right now certainly for real estate investors, and with an opportunity for real estate investors to come back in and take advantage of the extremely low prices, obviously you are not going to go out and get mortgage money now. The only way to can do it is going to be through private investors, and that has to be brought out in that process. You can do that. Highlight Unique Skills Also, if you have any unique skills, if you are a real estate agent, if you are a title clerk, all that stuff probably should at least be mentioned here. If you have got professional experience, if you have been in business for a long time, if you are an entrepreneur, all these things should be brought out, albeit briefly and concisely, but it should be brought out in your bio or your resume. I invite you to learn more about Private Lending Credibility Kits and get FREE instant access to a 60 minute audio titled "Private Lending Secrets: The Credibility Kit - How to Make One That Makes You Stand Out in The Crowd and Give You Expert Status!" by going to http://www.realestatewealthtoday.com/Private-Lending-Credibility-Signup.html Mike Lautensack is a full-time real estate entrepreneur in Philadelphia, PA and creator of the Private Lending Presentation Kit. This powerful done-for-you kit is loaded with tools and techniques to attract and develop a consistent stream of private investors into your real estate business. To learn more about this kit and receive your FREE Real Estate Wealth Newsletter go to Private Lending Kit. Download your FREE eBook titled "Discover the Secrets of How to Fund Your Real Estate Deals with Private Lenders" and learn how to fund your real estate deals with Private Lenders!
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